Butcher's shop Moosmeier

Michael Forster recognized early on that good craftsmanship alone is no longer enough to remain visible today. He uses platforms such as TikTok, Instagram and YouTube to provide insights into everyday life in the butcher's shop, show real craftsmanship and explain what is behind good products. In doing so, he has not only built up a large community, but also revitalized the image of the butcher's trade. However, the growing reach also brought with it new challenges: content not only has to look good, but also match the reality of the business. Processes, presentation and quality must keep pace with the digital presence - without losing the character of a genuine family business.

Michael Forster pursues a clear objective with his social media presence: Education and insights into the real butcher's trade - comprehensible, transparent and with a lot of personality. The wide reach opens up new possibilities: It creates proximity to customers, arouses interest in the craft and at the same time brings with it new requirements. This gave rise to the desire to further develop production in certain areas and to examine how modern technology can provide targeted support for individual processes. FESSMANN's T1900 craftsmanship system provided the right framework for this: a chance to try out new approaches without losing the company's own signature.

As one of the first customers of the T1900 Mark II from FESSMANN, Michael Forster's aim was to further develop his production processes in a targeted manner. The system enables precise control of the drying and smoking phases as well as mobile monitoring via an app. This allows processes to be designed more efficiently, better controlled and individually adapted to different product requirements. A noticeable boost in quality quickly became apparent, particularly with his naturally matured salami - accompanied by a significant increase in sales figures.

For Forster, the system is not just a technical aid, but a real benefit for the entire production chain. It brings transparency to the processes, ensures consistently high quality and fits seamlessly into the existing operation. This means that what is communicated publicly can also be consistently adhered to in the background - an important step towards making craftsmanship visible, understandable and sustainable.